Free shipping on every orderEasy exchangesWhatsApp supportShips to the US, Canada, UK & EuropeThree sets to choose from
The new-mom gift

A gift she'll actually wear every day.

For the sister, daughter, or friend who's expecting. Not another blanket for the cupboard - something she puts on in the morning and thinks of you.

Don't know her size? That's fine - exchanges are easy, for 30 days.

Two ways to give

The one she'd never buy herself

A ready-to-give set you can order now, or a gift card she chooses with herself. Wrapped with care, always discreet.

Digital gift card

Let her choose her own size and style. Add a card to your bag, and it reaches her by email with your note once your payment is confirmed.

Covers any single bra - the Michal, Yael or Avishag.

She redeems it at checkout - the balance applies to any order, any time.

The New Mom Gift SetSave $20

The New Mom Gift Set

The Michal, the Avishag and the Michal's extender in a keepsake box. The essentials for the first three months - beautifully ready to give.

$110.00$130.00
Build the set
Not sure what she needs?

A gift card is always the right size.

She picks the fit, the colour, the moment. You just send the love.

Send a gift card
Give $15, get $15

Know someone who'd want to hear about this?

The best moms find us through other moms. Tell a friend who's expecting or nursing - she gets $15 off an order of $100 or more, and once she's paid, we email you a $15 gift card of your own.

1
Share your link with a friend
2
She gets $15 off as a welcome
3
We email you a $15 gift card once she's paid

Your friend gets $15 off an order of $100 or more, and her code is valid for 90 days. Once that order is paid, we email you a $15 gift card of your own - it doesn't expire, and you can spend it on anything. One reward per friend. Her code won't work on an order that includes buying a gift card.

How it works

  1. Share your personal link. Once your friend's order of $100 or more is paid, we email you a $15 gift card to spend whenever you like.
  2. Your friend gets $15 off as a welcome, on an order of $100 or more - she leaves her email and we send her the code.
  3. Want a gift card? Leave her details, we'll arrange it with you and send it to her with your note. She redeems it at checkout, any time.

Codes apply at checkout. One reward per friend.