Stock the wire-free nursing bra, B to J.
Built by two mothers for the way mothers actually nurse - wire-free support, a discreet look, and a fit range from B to J. One transparent price sheet, healthy margins, and a size swap on your first order. A wire-free line that earns its shelf space.
Program terms · current as of July 2026.
A category shoppers search for and rarely find.
Nursing is the most underserved rail in maternity retail. We built the product - and everything around it that makes it easy to sell.
Nursing bras are among the most-searched, least-served rails in maternity. Wire-free support that actually fits is hard to find - when it's on your shelf, you're the local answer.
Every product links to our free 60-second online fit quiz - your customers take it on their phone and land on the right size. Less guesswork at the rail means fewer size-driven returns.
One published wholesale price sheet - the rate you see is the rate every account gets - with a suggested retail alongside it. You're never buying blind.
“My third baby, and the first time a nursing bra just worked from day one. I've told every mother I know.”
from dozens of verified customer reviews - the shoppers your staff will be helping
“The only bra that survived cluster feeding. I own five.”
“J cup and finally comfortable. I nearly cried in the fitting room.”
“My third baby, and the easiest nursing journey yet. This bra is half the reason.”
We asked customers to review us after they bought, in our own surveys. Every review and rating here was shared with their consent.
Read all reviews →Trade pricing - for retailers only
Per-unit wholesale rates, your live margin by tier, the order builder and the printable line sheet - for verified stockists. Tell us about your store and it unlocks instantly, no waiting for approval.
Instant access · no approval wait · your details stay private and are only used to set up your account.
Shopping for yourself? Visit our store →
The questions buyers ask us.
Orders start at 24 units in any mix of styles, sizes and colors - from $720. A reorder is the same 24 units, any time. You can set a standing monthly reorder whenever you're ready.
Order exact quantities per size and color in the builder. First time? Load the suggested opening order - it's a balanced curve across sizes and colors - then adjust any cell. We'll look over your curve before shipping and flag anything that looks off for your market.
We're careful about not oversaturating an area. Tell us where you are and we'll be straight with you about any nearby stockist before you commit. Territories are set by agreement.
Pay by card or bank transfer, or on account: approved shops have up to 60 days from the order date. That is the same for a first order and a reorder.
In-stock styles ship within two business days: up to 14 business days in Israel, 14-21 international. Planning a seasonal launch? We hold inventory against your date.
The first-order size swap: within 30 days of your opening order, tell us what isn't moving and we'll help you swap the unopened units for sizes that sell better in your shop. Starting out shouldn't mean sitting on stock.
We publish one wholesale price sheet for every account and a suggested retail alongside it, and we don't run constant site-wide discounts on our own store. Your markup is built to hold.
Yes - load the Trunk Order right in the order builder: 6 units across the three styles at the small shop price, one trunk per store. It's the low-risk way to see how the line does in your shop.
Your customers are already asking for it.
Unlock trade pricing and build your opening order in a few minutes, or download the printable line sheet.
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